Your ads on social and Google, run as one plan
Real strategist.
AI-speed execution.
A real strategist builds your plan and answers for the results. Then AI does the daily grind — watching your ads around the clock, testing what works, and moving money toward whatever's winning. All of it inside spending limits you set yourself.
No software to learn. No robot left alone with your money. Your ad accounts stay yours.
Sound familiar?
You've probably lived one of these stories.
Most businesses come to us after two bad chapters. Here's how they usually go — and the one we get to write together.
Chapter one
The expensive agency
You signed with an agency. Three weeks of slide decks, an account manager who'd never sold anything like your product, and ads that somebody glanced at on Fridays. By the time anyone noticed money going the wrong way, it had been going the wrong way for days.
Chapter two
The self-serve AI tool
So you tried the software instead. Fast, cheap, and completely unsupervised. One night it burned a week's budget showing your ads to people who were never going to buy — and when you went looking for someone to call about it, there was nobody. There never is.
Chapter we
A strategist–AI tandem
This is the chapter where "we" starts meaning you, too. A strategist decides where your money should go and stays accountable for it. AI handles the round-the-clock adjusting, but only within limits you've approved in writing. Anything bigger than those limits stops and comes to a person you know by name.
Where your ads will run
We go deep where your customers actually are.
Being everywhere is how small budgets disappear. Your strategist picks the one to three places that genuinely fit your profit margins, your customers, and the photos and videos you can realistically produce — and then we go all in there.
Meta — Instagram + Facebook
We introduce your business to new people, then follow up with everyone who showed interest but didn't buy — swapping in fresh images and video before anyone gets bored of them.
TikTok
On TikTok an ad can wear out in days, so we're always testing new opening seconds to find the one that stops the scroll.
People arrive on Pinterest already planning a purchase and saving ideas — ideal if your product is something folks dream about before they buy it.
Google Ads
We put you in front of people already typing what you sell into Google — reading the real searches every day, blocking the ones that waste money, and keeping your costs in line.
YouTube
Video ads timed to work alongside your Google campaigns rather than separately, so people meet your name before and after they go looking for you.
How it works
From first hello to full speed, in five phases.
Each step says who's driving it — a person, the AI, or both together. That's the whole idea: humans make the judgment calls, machines do the tireless repetitive work, and you always know which is which.
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Human-led
The Game Plan
We sit down together and agree on what success actually looks like — the one number worth chasing, what you can comfortably spend, how your brand should sound, and which platforms we'll use. This is also where you set the AI's spending limits, and they go straight into your contract.
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AI-generated, human-approved
Making Your Ads
The AI writes headlines, ad text, and video scripts by the dozen — far more versions than any team could make by hand. Your strategist reads them all and picks the winners. Nothing reaches the public without a human yes.
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AI-executed
Launch
We build and launch your ads the way each platform currently rewards, never spending past the daily cap you approved. You're live in days instead of the usual month.
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AI-led, continuous
The Daily Tune-Up
This is where the AI earns its keep: checking results every day, often every hour, retiring ads that stop working, and shifting money toward the ones that are winning. If a change would go past your limits, it simply doesn't happen — it lands on your strategist's desk for a decision instead.
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Human-led
The Monthly Sit-Down
The AI gathers the numbers; your strategist explains them on a call in plain English — what happened, why, and what we're changing next. You'll never get a dashboard link handed to you in place of an answer.
How we keep AI honest
Guardrails: the rules the AI can't break.
Think of guardrails the way you'd think about limits on a new employee's company card. Inside them, the AI can move fast without checking in. The moment something would cross a line — a bigger budget move, a new promise in an ad, a cost climbing too high — it stops and hands the decision to your strategist. Here's what that looks like day to day:
| What's happening | What the AI may do about it |
|---|---|
| Moving money between ads already running | On its own — up to 15% of that day's budget |
| Moving more money than that | Your strategist approves it first |
| Testing new versions of an ad you've approved | On its own — same message, fresh wording or images |
| Saying something new about your product, price, or offer | A human approves it — every single time |
| Targeting a new type of customer, or adding a platform | The AI can suggest it; you decide together |
| An ad starts costing too much per customer | Paused automatically, and your strategist hears about it immediately |
You choose these numbers when we start, and they're written into your agreement — so they're a promise, not a policy we can quietly change later.
Your strategist
One accountable human, introduced by name at onboarding
Accountable to you, by name
The human in the loop
Why "Tandem"? Someone steers. The machine pedals.
A tandem bicycle only works one way: the person up front steers, and the power behind them makes it fast. That's exactly how we're built. The AI is the engine, making thousands of small adjustments a day that no person could keep up with. A human decides where you're going, and answers to you by name. That order never flips.
- A direct line. You message a person who knows your business — not a ticket queue, not a chatbot.
- Limits we set together. You decide what the AI may do without asking, and a human personally signs off on anything above that line.
- The story, not just the numbers. Anyone can send a spreadsheet. You get a person explaining what it means and what we're changing because of it.
Pricing
A flat monthly fee, plus a small share of your ad budget that shrinks as you grow.
Launch
$2,500/mo
plus 12% of what you spend on ads
- One platform, chosen to fit your business
- Round-the-clock testing and adjusting
- Ads written by AI, approved by a human
- A strategy call every month
Most clients start here
Growth
$5,000/mo
plus 10% of what you spend on ads
- Two platforms, working together as one plan
- Round-the-clock testing and adjusting
- A check-in every week
- Spending limits that apply across both
Scale
$8,500/mo
plus 8% of what you spend on ads
- Three or more platforms, built around your goals
- Deeper strategy time each month
- Spending rules tailored to your business
- A check-in every week
Your ad accounts belong to you. You pay Google, Meta, and the rest directly with your own card — your advertising budget never passes through our hands.
Everything starts with a $250 strategy session — and if we end up working together, that $250 comes right back off your first invoice. Book it here.
FAQ
The questions people actually ask us.
Is this just AI running my ads unsupervised?
No — and that difference is the whole reason we exist. Before anything launches, you set the limits: how much money the AI can move on its own, which ads it's allowed to test, and the point where a cost is too high. Inside those limits it works fast. Outside them it stops and asks a real strategist, who owns your account and answers for your results. You'll always know exactly who that person is.
Who owns the ad accounts?
You do, always. We work inside your own Meta, TikTok, Pinterest, and Google accounts as an invited partner, and you pay those platforms directly with your own card. If we ever part ways, everything stays with you — the accounts, the audiences we built, and the full history of what worked.
What does the AI actually do vs. the strategist?
The AI does the work that never sleeps: checking performance hour by hour, writing new versions of your ads, running tests, and moving budget toward whatever is performing. The strategist does the thinking: what you're aiming for, which platforms deserve your money, where the limits sit, which ads are good enough to run, and what the results actually mean. Machines bring the speed; a person carries the responsibility.
How fast do you catch a failing ad?
Within hours, not weeks. We're checking daily at minimum and hourly on anything newly launched. The moment an ad costs more per customer than the limit you set, it's paused automatically and your strategist is alerted. A traditional agency tends to spot the same problem at next week's meeting — after days of your money has already gone.
What happens in the 90-day pilot?
You get everything in our Growth plan — two platforms, the full testing loop, weekly check-ins — for our lowest monthly price, and we skip our share of your ad budget entirely for 90 days. In return, we get to publish what we achieved together as a case study (we'll keep your name out of it if you prefer). At day 90 you either move onto a regular plan or walk away with your accounts and your data. No trap.
Why is the strategy call $250?
Because you're buying real work, not sitting through a pitch. Your strategist studies your business beforehand, and you walk away with a written recommendation on where to advertise, an honest look at whether the numbers work, and a draft set of spending rules — all yours to keep even if you never hire us. If you do hire us, the $250 comes straight off your first invoice. It also keeps the calendar clear for people who are serious.
Which channels are right for me?
That's the first thing we answer together, and we'd rather run one platform brilliantly than five badly. As a rough guide: if your product is something people see and want, Instagram, Facebook, and TikTok tend to work; if it's something they plan for, Pinterest and Google fit better; if it's expensive and takes thought, Google plus YouTube usually wins. Your profit margins and how much content you can make decide the rest. On the call you'll get a straight answer — including "not yet" if advertising isn't where your next dollar belongs.
The first step
Let's work in tandem.
Somewhere out there, a competitor's ads are being adjusted today and yours aren't. Fixing that starts with 30 focused minutes with a strategist — a working session, not a sales pitch. It costs $250, paid when you book, and it comes right back off your first invoice if we end up working together.
- Where you should advertise. Which one to three platforms fit your margins, your customers, and the content you can actually make — and which ones would waste your money.
- Whether the numbers work at all. We'll do the math together on what you can afford to pay for a customer, and tell you honestly if advertising makes sense for your business right now.
- A draft set of spending rules. The exact limits we'd run your account under — daily caps, the point where an ad gets paused, and what always needs your approval.
- An honest recommendation. Including "not yet" if there's a better place for your next dollar. You keep everything above either way.
- Within 24 hours — you get a short prep questionnaire. Ten minutes, no homework beyond it.
- Before the call — your strategist studies your industry, your numbers, and any advertising you're running now.
- On the call — where to advertise, whether the math works, and your draft spending rules. All of it yours to keep.
Why the fee?
It works both ways. You get a strategist who prepared for your business instead of a pitch deck; we get rooms with operators who are serious. If we engage, the $250 comes off your first invoice — the call effectively becomes free.
Grab a time that suits you
$250 · 30 minutes · video call
Payment is collected when you book.
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- Comes off your first invoice
- Your ad accounts stay yours
- "Not yet" is an answer we give
Questions first? hello@example.com